Category: PPP
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Going to Australia!
My brother-in-law lives in Sydney. I remember the days when it was actually easy to book a flight there. But in recent years, Australia has become such a popular destination that it is becoming more difficult to book flights to Australia as easily as I used to be able to do. Holidays in Australia are…
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The importance of insurance
On a more sobering note, I remember that time when my car got smashed. Well, I was not drunk. I never drive when I drink. But someone smashed the window and grabbed the stuff in the boot and cleaned out the glove compartment. Fortunately, other than a toolbox, some coupons, I did not lose much.…
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What’s in a name?
Marketing today is no longer fun. Performance metrics aside, many companies have just simply lost the love for magic. Top management are more concerned about “corporate image”, “market positioning” and a whole slew of other marketing must-have’s. Fortunately, I know that there are pockets of fun still to be found. I want to repeat a…
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Marketing to the beau monde
There are different types of marketing and the approaches used can be so varied. But without a doubt, one of the most challenging and invigorating is marketing to the top end of the market. Sometimes called “high net worth marketing”, “luxury marketing” or name it by any other name; this is the ultimate segment for…
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Marketing Fine Art on the High Seas!
Marketing is a really fun industry to be in. If you doubt, then take a look at this: Park West at Sea! I have no opinion about them having the largest collection of fine art in the world, but I can tell you one thing, I would love to be on one of those boats.…
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Surprising Data – Click Through Rates for Online Advertising
News of the demise of online advertising have been exaggerated indeed. After the Internet bubble burst and as rational thought returned, many believed online advertising to be a footnote in the history of marketing. Obviously, as with all bold predictions of the future – they were wrong! Then came the other school of thought where…
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Off-Topic: Improving the value of your Property
Recently, I watched an episode of Oprah where she had these 2 designers come onto the show and share their knowledge of interior design and landscaping. Basically, they were saying that if you wanted to sell your house, you have to make it look attractive and welcoming. Quite a simple idea, but it does run…
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Have you heard of Andy Cohen?
I did a very basic ten-part series on Good Leadership. Then now, I see this interesting speaker – Andy Cohen. He is a best selling author & professional keynote speaker who uses magic as a metaphor to drive innovative thinking in leadership management. Like most professional motivational speakers, Andy is dynamic, enthusiastic and brings real…