Mindblown: a blog about philosophy.
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Branding – Measuring Your Personal Brand Value
Seems like recently, there has been quite a lot of talk about branding. First, Vivienne spoke about your personal brand in her Versa Creations‘ blog, and then now, Yvonne talks about staying “on brand“. Somehow, bloggers need to know where they stand in the minds and hearts of their readers. And this in effect, is…
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Thomas The Test of Crisis Marketing!
We all love Thomas the Tank Engine. I bought a full set for my son when he was four. I bought them for my nephews. I bought them for my friends’ kids. Well, seems like one of the latest range of Thomas has been recalled voluntarily by RC2 Corp because they were found to contain…
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Summer is here! What are you doing about it?
One of the most effective and important contribution of marketing to the growth of your business is niche marketing. Gone are the days when everyone tries to market to everyone else. Today, the ability to identify and address profitable niches is the life-blood of many companies. Some niches are easy to identify, some are a…
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Marketing with Google Adwords
Keywords are the life-blood of all online marketers. And feeding that is Google Adwords. Of course, there are other pay per click systems out there, but you have to admit, Adwords is far and away the most significant. There have been many books written about how you can optimise, exploit or just simple use Adwords.…
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Setting Up Your Home Office
When I was growing up, my mother used to say, “Study hard. Get good grades. Get a good job. Marry a nice girl….” sounds like a great formula for some happily-ever-afters. But the world, they have changed, mama! Today, a “good job” means really different things. My uncle used to work for British Telecoms. That…
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Have Fun Shopping – For Trash!
Marketing is fun. But some people mistake “marketing” as “going to the market to get stuff”. So, here is an interesting twist on marketing just for a gaffer – Hollwywood Trash for sale. If you say my used Kleenex, would you pick it up? How about if I passed you my used dental floss? Love…
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Keep Marketing Fun, Manage The Expectations!
We all get stressed. We are all under pressure. If you are a marketing professional, you will most likely feel a lot of those. When you kick off your latest marketing campaign, you not only have to deal with all the details to ensure a successful launch, you also have to meet the expectations of…
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Another Fun Marketing Idea – Squidoo!
If you can have fun doing your work, then it will not feel like work at all. In fact, sometimes, people have so much fun working, they end up addicted to it. Sounds like a problem, doesn’t it? In the past, it was. Work related problems are real, even today. But they are taking a…
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