Keywords are the life-blood of all online marketers. And feeding that is Google Adwords. Of course, there are other pay per click systems out there, but you have to admit, Adwords is far and away the most significant.
There have been many books written about how you can optimise, exploit or just simple use Adwords. There is no end to the junk out there. There are also lots of gems. But you, as a serious marketer, need to be able to pick up the gems and ignore the junk.
I cannot say for sure what the gems are, as there are many. Also, do bear in mind that one man’s meat is another man’s poison. Therefore, an Adword campaign strategy that does not work for you, does not imply that it is a scam or that the concept is lousy. Everyone will have to find their own way through the maze.
AffiliateKB has some really good articles generally about affiliate marketing. Their latest article is about taking a Unique Look At Adwords Advertising. Again, this is not about finding the pot at the end of the rainbow. Rather, it is about picking up one more gem and hoping that this is your Rosetta Stone.
If you are consistently learning and picking up new knowledge and new skills, you will find your marketing efforts to become easier and much more fun!
[tags]adwords, adsense, internet marketing, online marketing, online advertising[/tags]
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