Category: Review
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Searching the Internet for my headache cure…
Here is an interesting activity. Today, I came home with a headache. Not that “I have a headache.” kind. It’s the “Oh… arrrggghhh…. my head! my head!” type of headache. Well, all the pain killers I had at home could not cut it. I know. I tried. So, being the online creature that I am,…
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Online Selling – Glitz vs Functionality
Recently, a friend asked about creating a sort of web portal that would encompass a community site, a corporate information site and a shopping cart. But what struck me was his focus on the design. He provided almost 20 different web sites, catalogues and flyers to illustrate his desired look and feel. Then he asked,…
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Is Marketing All You Need For Success?
I always say that marketing should be fun. Once you lose focus of the smiles, you will most likely lose focus on the success factors in your marketing campaign. But here is a very interesting question – is marketing all you need for success? Most die-hard marketers will argue that marketing is the most important…
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Make Marketing More Exciting and Fun with Mobile Marketing!
Everyone knows that technology has revolutionized marketing in a big way over the past 20 years. Everyone thought that the television was the ultimate marketing medium until the Internet came along. But now, if you are not doing mobile marketing, you are missing on some fantastic opportunities. Many companies are discovering the power of text…
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Effective Use of Web Catalogues
Once upon a time, everyone used the Web as merely an “online catalogue”. Then, everyone declared that the web catalogue was dead. Well, you see, that is not really true. I always believe that a tool is only as good as its wielder. The best sword in the world will not make you a champion…
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Point-and-Click Insurance!
When you think about insurance, there is always this image of the persistent insurance salesman. But I guess that way of thinking merely exposes my age! Today, the insurance industry is much more sophisticated. But then, I still remember meeting a few guys and a couple of nice ladies, and then filling up quite a…
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Setting Up Your Home Office
When I was growing up, my mother used to say, “Study hard. Get good grades. Get a good job. Marry a nice girl….” sounds like a great formula for some happily-ever-afters. But the world, they have changed, mama! Today, a “good job” means really different things. My uncle used to work for British Telecoms. That…
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Have you heard of Hoodia Gordonii?
I learn something new everyday. That is part of the fun of marketing in the online world. Whatever you want to say about online marketing, you can never call it dull. Today, I learned about Hoodia Gordonii. Why am I interested at all? Over the past few years, in my efforts at healthy living, I…