Once upon a time, everyone used the Web as merely an “online catalogue”. Then, everyone declared that the web catalogue was dead. Well, you see, that is not really true.
I always believe that a tool is only as good as its wielder. The best sword in the world will not make you a champion swordsman if you have never taken a day’s lesson in swordsmanship. The Web (or the Internet, if you prefer), is a tool for marketers. It is an excellent tool, in fact. But you have to know how to use it. I have seen many great examples of effective use of the Internet and conversely, many who blindly copy what others are doing with no regards to their own business objectives.
This web site that I just came across, sells Shipping Scales. What they have done was a very straight-forward approach to web visitors. Their focus is on all types of weighing scales. When you hit the main page, you see clearly the various categories like Shipping Scales, Postal Scales and so on. No fancy Javascript or Flash or what-nots. Clean, simple and fast loading. Almost the perfect web site.
Taking Shipping Scales as the example, they have neatly integrated the buying function into the page. While still maintaining its clean look, a visitor can click on a “add to cart” button for any item. Then, instead of cluttering up the screen with multiple products, those products that have variations will feature a “more info” button which will bring you a page outlining all the features. Very neat and simple.
For a product site, Shipping Scales is a very good example in terms of overall navigation design and site structure. If only more sites would pay attention to such fundamentals, the web would be a much prettier place to surf!
[tags]shipping scales, weighing scales[/tags]
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