Category: Internet Marketing
-
Surprising Data – Click Through Rates for Online Advertising
News of the demise of online advertising have been exaggerated indeed. After the Internet bubble burst and as rational thought returned, many believed online advertising to be a footnote in the history of marketing. Obviously, as with all bold predictions of the future – they were wrong! Then came the other school of thought where…
-
How To Market Using Master Resell Rights
Well, there are gurus, and then there are money grabbing gurus. This is especially true on the Internet. So, when you find a resource that is neither full of BS nor money grabbing, you should hang on to it. But instead, I would like to share it with you. Silly me. So, head on over…
-
External Links – To Open New Window or Not?
I just read a post on Yvonne’s blog about “Do You Force Your External Links to Open in a New Window?” which more or less “forced” me to write this post. The question was brought up in response to a post by Lorelle Van Fossen who talked about “Things I Want Gone From the Web…
-
Online Selling – Glitz vs Functionality
Recently, a friend asked about creating a sort of web portal that would encompass a community site, a corporate information site and a shopping cart. But what struck me was his focus on the design. He provided almost 20 different web sites, catalogues and flyers to illustrate his desired look and feel. Then he asked,…
-
Marketing Gurus For Sale, Hurry!
The incredibly tiny island of Singapore is just winding down on its annual “Great Singapore Sale”. One interesting phenomena is that the Tourist Promotion Board actually uses this to pull visitors. And believe it or not, it works! We are all suckers for a good sale. That is why you see lots of offers on…
-
Marketing with Google Adwords
Keywords are the life-blood of all online marketers. And feeding that is Google Adwords. Of course, there are other pay per click systems out there, but you have to admit, Adwords is far and away the most significant. There have been many books written about how you can optimise, exploit or just simple use Adwords.…
-
Another Fun Marketing Idea – Squidoo!
If you can have fun doing your work, then it will not feel like work at all. In fact, sometimes, people have so much fun working, they end up addicted to it. Sounds like a problem, doesn’t it? In the past, it was. Work related problems are real, even today. But they are taking a…
-
How to Make Money Online For Free?
I realise that I am not alone. I am not alone in my desire to make money online. I am not alone in dreaming about quitting my day job. I am not alone in slogging faithfully at my keyboard each night. I am not alone in my excruciating birthing pains squeezing that first dime out…