Category: Great Marketing
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Marketing in the Internet Age
When Marco Polo returned from China with silks, China porcelain, and of course, gun powder; there was a lot of demand for those goods. Over the years, international trade has become more and more important, to the point where some countries cannot survive without it (examples: Singapore, HongKong…). But everywhere, trade barriers exist. In the…
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The Big Promise, The Big Danger!
In advertising and marketing, we have been told over and over again to have a big promise as our headline and to build up on that throughout the copy. But here is an interesting incident that I hope will help everyone to understand that promises, as big as you want to make them, have to…
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Another Example of an Effective Web Site
I always believe that marketing should be effective. This is true regardless of it being online, above-the-line or below-the-line. There are many ways that you can be effective in marketing. One of the ways is to throw a lot of money at a top agency and get them to do something clever. Another way is…
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Online Communities – A Marketing Fad That Can Kill You
I just read a very interesting article over at Research Monkey, aka Sassy Maven’s blog titled “It’s called Transparency… look into it“. I think this is really a good discussion. Marketing is really fun in today’s dynamic world. With the online elements coming mainstream, marketers today not only have more tools to use, they also…
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Marketing to the beau monde
There are different types of marketing and the approaches used can be so varied. But without a doubt, one of the most challenging and invigorating is marketing to the top end of the market. Sometimes called “high net worth marketing”, “luxury marketing” or name it by any other name; this is the ultimate segment for…
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Entrepreneurs are Born?
Vivienne of Versa Creations has written a piece on Entrepreneurs are Born, and then she had to go and tag me to do a piece on it. Well, actually, I do have an opinion about this. Everyone knows that entrepreneurs are people who run their own business. But actually, that is not quite correct. If…
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Remember Thomas the Tank Engine?
For those of you who might remember, I wrote a post on “Thomas The Test of Crisis Marketing” and how the company handled a massive recall. Well, here is an unexpected follow up that I stumbled across on the lizandchris blog: Rejoicing on the Isle of Sodor. Now, THAT is the right way to handle…
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If you need more “law of design”, then read this…
It is still going on. The meme that Marc Rapp started on the Laws of design has garnered quite a collection of very good posts. So, for those who do not wish to go gallivanting from blog to excellent blog trying to follow the thread of excellence, here is a list which I lifted from…