Mindblown: a blog about philosophy.
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The Design Laws? Where’s the Fun in That?
I have been tagged by Vivienne of Versa Creations to write about this topic started by Marc Rapp over at Uniquely the Epitome and pursued by several of the “creative types” like Asgeir Holm and DT. Not being a designer myself, I might not have much to contribute. But looking at all the laws that…
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Leveraging Gossips – Celebrity Gossip
When you think of gossip, various images come to mind. But I am sure you will never think about “marketing”. Because, you see, word of mouth marketing is not gossip. Right. One of the most well executed, well oiled marketing machine has been the creation of celebrity gossip. Think about this for a second. What…
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Marketing Gurus For Sale, Hurry!
The incredibly tiny island of Singapore is just winding down on its annual “Great Singapore Sale”. One interesting phenomena is that the Tourist Promotion Board actually uses this to pull visitors. And believe it or not, it works! We are all suckers for a good sale. That is why you see lots of offers on…
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Blogging Just Got Bigger!
This is one exciting new service that I just have to share with all of you. One of the biggest challenges faced by online marketing is simply the “bigness” of some files. But I found this very interesting new service for online file sharing. What is so unique about this? I am sure many of…
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Mobile Marketing Becoming Important
Just recently, I wrote a short piece on mobile marketing and how everyone is getting into it (see Make Marketing More Exciting and Fun With Mobile Marketing). Now, if that did not convince you to consider mobile marketing seriously, then you might want to take a look at this ZDNet post about some statistics: 23%…
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Interesting Discovery – Word Of Mouth Marketing School!
Wonders never cease. When I was in school, word-of-mouth marketing was just a footnote in our lecture notes. But now, I discover an entire course designed for Word of Mouth Marketing! This is the class blog and is a part of the Northwestern University’s Integrated Marketing Communications program in the Medill School of Journalism. Of…
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Summer is a Great Time for New Products!
One of the most fun any marketer can have is launching new products. And really, there is no better time than Summer to do this! After all, you cannot have garden parties in Winter or water games in autumn. But one of the best part about summer is – the sun! So, what better way…
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Leadership – Create a Community Spirit
This is the final part of my Leadership series. There is a very popular saying, and it goes like this: “It’s lonely at the top.” To a very large extent, this is true. The scary part of this is, the higher up you go, the lonelier it gets. Can you imagine being at the top…
Got any book recommendations?