Month: August 2007
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What is your mental image of the “entrepreneur”?
I just got into quite a heated argument (online, of course) with Vivienne over at VersaCreations.net about this title “entrepreneur”. She asked me what is my mental image of an entrepreneur was, and I told her. Then, she asked me, “Uh-Huh… Now tell me your mental image of an entrepreneur.” I was like, er… huh……
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Surprising Data – Click Through Rates for Online Advertising
News of the demise of online advertising have been exaggerated indeed. After the Internet bubble burst and as rational thought returned, many believed online advertising to be a footnote in the history of marketing. Obviously, as with all bold predictions of the future – they were wrong! Then came the other school of thought where…
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Remember Thomas the Tank Engine?
For those of you who might remember, I wrote a post on “Thomas The Test of Crisis Marketing” and how the company handled a massive recall. Well, here is an unexpected follow up that I stumbled across on the lizandchris blog: Rejoicing on the Isle of Sodor. Now, THAT is the right way to handle…
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If You are Starting a Brick-and-mortar shop…
Marketing is particularly fun when you are running your own retail shop. This is because you will get the feedback immediately and in-your-face. Like the customer who walks up to you and say: “What kind of promotion is this!?” What fun. But if you are starting a retail operations, you will need some basic equipment.…