Month: July 2007
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Point-and-Click Insurance!
When you think about insurance, there is always this image of the persistent insurance salesman. But I guess that way of thinking merely exposes my age! Today, the insurance industry is much more sophisticated. But then, I still remember meeting a few guys and a couple of nice ladies, and then filling up quite a…
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Branding – Measuring Your Personal Brand Value
Seems like recently, there has been quite a lot of talk about branding. First, Vivienne spoke about your personal brand in her Versa Creations‘ blog, and then now, Yvonne talks about staying “on brand“. Somehow, bloggers need to know where they stand in the minds and hearts of their readers. And this in effect, is…