Category: Review
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Get the right image for your presentation
When you are in the Marketing business, sometimes, image is everything. But how can you impress if your office is only large enough for your 2 desks and you need to go on diet just to get to the fax machine? How about using a professional organisation that can provide high end office rentals as…
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Marketing Tip – Get Professional Media Buying
When you embark on an advertising campaign, many small business owners believe that they can go out and buy their own media and save on the agency costs. Usually, this is only true if there is some mis-communications between the company and the agency. It is quite unthinkable that ad-hoc media buying can be more…
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Wished I knew about VisionBedding.com earlier!
A few years ago, I had the privilege, or perhaps, some might say, the misfortune; of being selected to go out of the country to set up a subsidiary office for my employer. It was almost two years away from my family. I do not know if you have ever experienced this, but I can…
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Are we online yet?
I just saw this site, that sells a cool ice maker. Quite normal, since I do a lot of shopping online. But wait! This company has been around since 1936! Usually, when a company is successful with their sales model or their business practices, they find it very hard to change. It is so very…
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Another nice site – home improvement
It is always a pleasure to see a nice web site that is clear in its purpose and pleasant in design. I just saw this website that promotes Home Improvements which is precisely that – nice. I have a preference for simple sites that are not too heavy on the glitz. This site conveys a…
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Targeted Marketing – an example
We all know that in marketing, top-of-mind recall is very important. So, sometimes, it is better to have a focused marketing approach rather than try to cover the whole world. In that way, not only will you be able to optimise your marketing dollars spent, the coverage will be so much better. Take for example,…
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Internet Marketing Tools
Since I mentioned collaboration software, I came across another site that had quite a bit of search engine marketing hints that I thought would be interesting to share with those of you who are into online marketing. As you all know, other than natural traffic driven by search engines, links and such, there are paid…
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Working in a Team can be confusing
One of the joys of working in a large organisation is the fact that you have so many colleagues to talk to. Then again, there are so many colleagues that you don’t. I have found that as marketing professionals, it is almost inevitable that we work with different teams. These could be different departments, different…