Category: PPP
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The Mother of All Online Marketing
When the PC first became a reality, I was dying to have one. Did you know that in “the good old days”, the cost of getting a Personal Computer was actually equal to a deposit on a car!? I never knew this until many years later when my mom accidentally revealed that my dad gave…
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Consistent Marketing – Happy Results
I have lots of family functions and we all get together yearly for Christmas and New Year celebrations. That was when I discovered that we were a family of Nikon D80! I had one, my brother had one, my sister-in-law had one, and we gave one to my dad as his Christmas present. What a…
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If you think Marketing is tough, wait till you read this!
Here is an interesting issue that is going on around Lake Michigan and BP’s plan to expand and upgrade its refinery there. Let’s look at some of the facts, then allow me to share my take on it: BP received permission from the Indiana Department of Environmental Management and the U.S. Environmental Protection Agency to…
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Leveraging Gossips – Celebrity Gossip
When you think of gossip, various images come to mind. But I am sure you will never think about “marketing”. Because, you see, word of mouth marketing is not gossip. Right. One of the most well executed, well oiled marketing machine has been the creation of celebrity gossip. Think about this for a second. What…
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Blogging Just Got Bigger!
This is one exciting new service that I just have to share with all of you. One of the biggest challenges faced by online marketing is simply the “bigness” of some files. But I found this very interesting new service for online file sharing. What is so unique about this? I am sure many of…
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Summer is a Great Time for New Products!
One of the most fun any marketer can have is launching new products. And really, there is no better time than Summer to do this! After all, you cannot have garden parties in Winter or water games in autumn. But one of the best part about summer is – the sun! So, what better way…
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Credit Card Marketing
One of the most active and arguably, dynamic areas of marketing must be credit card marketing. Just about everyone today carries a credit card, or two, or three! In fact, I would say that it is so competitive that most people end up carrying many more credit cards then they really need. As a consumer,…
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Summer is here! What are you doing about it?
One of the most effective and important contribution of marketing to the growth of your business is niche marketing. Gone are the days when everyone tries to market to everyone else. Today, the ability to identify and address profitable niches is the life-blood of many companies. Some niches are easy to identify, some are a…