Category: Marketing Agency
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Blog Marketing As a Strategy…
Most people would love to find a method of marketing that is effective, fun and free. Well, blog marketing certainly fits the bill. Unfortunately, not many people understand that “effectiveness” is not the same as having a lot of pages in the blog, nor is it getting listed in as many directories as possible. Actually,…
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Strategy vs Execution
Marketing Strategy is probably one of the most insulted of all terms. Just because a company has an advertising plan for the year or have its promotions lined up 6 months ahead, they call it their marketing strategy. Sometimes,marketing professionals fall into this trap in their excitement to sell their ideas. After all, a “strategy”…
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Marketing Tip – Get Professional Media Buying
When you embark on an advertising campaign, many small business owners believe that they can go out and buy their own media and save on the agency costs. Usually, this is only true if there is some mis-communications between the company and the agency. It is quite unthinkable that ad-hoc media buying can be more…
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Blast from the past!
When I first started out in advertising, you knew you were in the house even if you were blindfolded. Just use your nose. It’s the “cow gum” silly! Today, you have mounting sprays. Today, you have Macs. In fact, a lot of stuff we used to have in the agency are no longer found. Here’s…
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Change for the sake of change
Sometimes, people resist change. But at other times, they go the other extreme – they change for the sake of changing! If you read Ken Chee’s article on “If it aint broke, fix it?” he was talking about clients who were switching ad agencies simply for the sake of getting a “new one”. That is…
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How To Manage Customer Relationships?
One of the most challenging areas in marketing is in customer relationship management, or crm in short. But there are plenty of companies out there who claim to provide a complete “CRM solution”. Sometimes, people confuse sales force automation with CRM. Yes, it is a part of it, but is not all there is to…
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Hype Up Your Events With Entertaining Speakers!
Planning a great event can be a very trying task. But if you love events, you will understand when I say that there is no greater thrill then standing at the end of the last minute of the last day of the event and soaking it all in… On good way to add to the…
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We all HATE to write Briefs!
Working in Marketing for so many years, we all know this – we hate briefs. Nope, nothing to do with how tight it is… moving on… Whether you are trying to brief your ad agency, or a freelance designer or maybe even your boss (to show that you know what you are doing?); it is…