Category: Internet Marketing
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Long Tail Marketing
If you have been doing any reading at all about marketing, you must have come across this term in marketing articles and even books – long tail marketing. After Chris Andersen’s The Long Tail was published in 2004, many people believed that this was a “gold mine” that had been left untapped. Well, I believe…
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Tip – Using Social Networking Wisely
Glenda made a very interesting comment yesterday, she was asking “to see a strategy on how we can effectively use and integrate these tools without them becoming great time and focus eaters”. Every one has their own way of coping. Well, social networking is no different. Interesting enough, there are people who do not network…
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Get the word out!
One of the biggest challenges in publicity marekting, is simply getting the news to travel. But I just read Glenda’s post on “9 Ways to Use Social Media to Campaign for Votes” which really hit it right on the head when it comes to getting the word out. Her nine tips are practical and really…
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An End To Google Page Rank
OK, better minds than mine have grappled with the whole Google slap issue. It is fascinating to see how a company as savvy as Google can imagine that they can get away with clearly monopolistic actions disguised as “for the good of the users”. Kenneth over at investorblogger.com and Denise in her internetmarektingreview.org post have…
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Blog Marketing As a Strategy…
Most people would love to find a method of marketing that is effective, fun and free. Well, blog marketing certainly fits the bill. Unfortunately, not many people understand that “effectiveness” is not the same as having a lot of pages in the blog, nor is it getting listed in as many directories as possible. Actually,…
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Another Thought on Google’s Actions
Dana commented that Google seemed to be making their own ranking irrelevant as they force more and more people to ignore it. Well, that’s an interesting thought. You see, when Google makes your blog have a zero page rank, what they are saying is, your content is totally irrelevant to any search that a person…
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SEO, Google Slap, Casino…
As everyone must be aware by now, my little webby is now a PR0 (Page Rank = 0 for the uninitiated). Looks like Google does not like anyone making paid posts. So, how is the blogging hobbyist to make a few bucks online? Only with Adsense? I wonder if this is how you become a…
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Alternatives to Google’s Page Rank
Well, there are lots of alternatives to Google’s Page Rank. We have the Alexa, then there is Technorati’s much talked about ranking, and of course there is RealRank. RealRank has finally been adopted by PayPerPost, which is quite a good thing as it is a flat ranking system. What this means is that it simply…