Category: Marketing Stuff
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Truth in Advertising?
When I was young, much younger than I am today, there was a “breakthrough” discovery. In fact, it was so important that everyone was talking about it. Guessed what it is yet? Fluoride toothpaste. It was all the rage. If it wasn’t fluoride toothpaste, it’s not the best. Then today, I read this about how…
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First the Dress, then the Person…
There is a saying in Hongkong, in Cantonese, that goes something like “… first respect the Dress, then respect the person.” We live in a world where the superficial is usually more important than the substance. If you look successful, then in everyone’s eyes, you are. Dress up to climb up. There is a lot…
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Marketing Tip – Keep It Simple!
One of the cornerstones of marketing and sales is to find a niche and meet the needs of that segment. When it comes to travel and vacation, we all know that everyone is always on the look-out for cheap holidays. Well, I am always an advocate of simplicity. I find the HolidayHyperMarket website to be…
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Marketing in the Internet Age
When Marco Polo returned from China with silks, China porcelain, and of course, gun powder; there was a lot of demand for those goods. Over the years, international trade has become more and more important, to the point where some countries cannot survive without it (examples: Singapore, HongKong…). But everywhere, trade barriers exist. In the…
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The Big Promise, The Big Danger!
In advertising and marketing, we have been told over and over again to have a big promise as our headline and to build up on that throughout the copy. But here is an interesting incident that I hope will help everyone to understand that promises, as big as you want to make them, have to…
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Home Information Packs in the UK
If you have been following some of the real estate news around the world, you would surely have noticed the furore that was the Home Information Pack requirement laid out by the UK government. There are many reasons why reactions have been so strong. One of the reasons given by some quarters pointed to the…
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Key Elements of Online Marketing
Many marketers are familiar with either traditional marketing or with online marketing. This is not very surprising, since computers did not even exist in its present form when many of the “seniors” in the industry today were in school. While this situation is rapidly changing, it is still true in many instances today. The online…
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Photo Organiser and Enhancer
For those of you who are “PhotoShop-challenged” like me, you might want to take a look at this post by Kailani where she introduces the PicaJet Photo Organiser. Seems like a good and lazy way to get photos organised and have them be enhanced automatically. Of course for the professionals, they will be glad to…