Category: Customer Service
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The customer is no longer king
When Vista was launched a year ago, there was a lot of talk about how it (the launch) paled in comparison to Windows XP. Well, about a year on, and Vista is still struggling. Microsoft is a technology company. But it is better known for its marketing finesse and its many litgations. Just saw this…
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Another Toy Recall!
This is getting scary! Yet another toy recall. What is worse, the problem this time is not only about toxic substances, the chemicals in question converts in to the “date rape” drug GHB (gamma-hydroxy butyrate) when ingested. That, on a child’s toy? I found out about this when both Charlene and Marcie blogged it. In…
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One Hell of a Product Launch – HellGate London
For all the marketing folks out there, here is one way never to launch a product. Read on for the low-down on the fun and games. Not. The product in question here is a computer game called HellGate London. It was a much anticipated product and had a rousing response to its launch. However, it…
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Safe liposuction for me, please?
I would like to protest a discrimination. You see, every time I see an advertisement on dieting or liposuction, they always seem to speak only to the women. Liposuction is for me! I mean, I have a spare tire around my middle that is interfering with my tying of shoe laces, if you get my…
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Update – Shopping Cart Solution
Some time ago, I reviewed a shopping cart solution that was pretty comprehensive and professional. I liked the fact that it had a free trial where you could actually use the shopping cart for 10 days, which should be enough time for you to figure out if this is a solution for you. But more…
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Is this Good Marketing?
Here is something that you can think about. Many times, when we are in marketing, we promote stuff. We use hyperboles and we cajole and flatter. We paint pictures with words and convey meanings with pictures. We communicate. Sometimes, we do smoke and mirrors. Sometimes, we distract. Sometimes, we mislead…? Take a look at this…
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Marketing to the beau monde
There are different types of marketing and the approaches used can be so varied. But without a doubt, one of the most challenging and invigorating is marketing to the top end of the market. Sometimes called “high net worth marketing”, “luxury marketing” or name it by any other name; this is the ultimate segment for…
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Lead poisoning again?
What is this world coming to? With all the advances in sciences, why are we still facing issues of lead levels in toys? Now I am seeing this problem that Fisher Price is having toys recall due to excessive levels of lead. I mean, those toys do cost a lot, can’t they just use lead-free…