Category: Brand

Actually, if you pare it right down, what is marketing other than building trust? In the end, what we are trying to do is to make people believe what we say about our products, its capabilities and that it is the best possible price. So people buy. Yvonne wrote a nice little piece on Building…

Seems like recently, there has been quite a lot of talk about branding. First, Vivienne spoke about your personal brand in her Versa Creations‘ blog, and then now, Yvonne talks about staying “on brand“. Somehow, bloggers need to know where they stand in the minds and hearts of their readers. And this in effect, is…