Being able to write good copy is an essential part of online marketing. My friend Vivienne has written an interesting piece on copy that is too good to be true. Go read it. It’s quite good. You can also read the full article over at AffiliateKB.
It is always important to keep your integrity. But when you are online, it is difficult to even establish that. The only way you can communicate with your visitor is through your copy. What you write is all that they get to learn from you. If you mess that one up, they click to another site. Gone. If you are lucky, they might come back again. But then, if you were that lucky, you would have won the California Lottery. So, go read. Vivienne has put in a lot of time and effort to share this little gem. For some, it might even be a big gem. She also write a few other good posts on copywriting at her Versa Creations blog
[tags]online sales, sales copy, sales letter, copy writing[/tags]
Leave a Reply