One of the most challenging areas in marketing is in customer relationship management, or crm in short. But there are plenty of companies out there who claim to provide a complete “CRM solution”.
Sometimes, people confuse sales force automation with CRM. Yes, it is a part of it, but is not all there is to it. If you take a look at this product: AIMpromote, you will realize the depth and scope of a truly capable CRM solution. This rather unique and comprehensive package covers Lead Management, Sales Force Automation and Report Generation with aplomb. You can take a 14-day trial to run the software through its paces and determine whether this is for you or not. As a marketing professional, there are many areas we need to deal with. To be able to use a tool that makes CRM easier will surely be a great value add for us.
The software is also able to generate reports and track the performance of your campaigns. In this way, you will have a clear view of where the leads are coming from and can easily measure the ROI for each of your campaigns.
The feature I liked most was the ability to private label the software. Your users and clients can login and see your company name and logo. This makes you look so much more professional. It adds a level of sophistication that you will not have if they are asked to log into a page that bears the name and logo of a service provider.
As in all complex software, this may or may not be for you. Fortunately, the 14-day free trial should be sufficient for you to put the software through its paces and make an informed decision. Anyway, the value of a lifetime client outweighs the cost.
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[tags]crm, customer relations, sales force automation, lead management[/tags]
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