We all HATE to write Briefs!

Working in Marketing for so many years, we all know this – we hate briefs. Nope, nothing to do with how tight it is… moving on…

Whether you are trying to brief your ad agency, or a freelance designer or maybe even your boss (to show that you know what you are doing?); it is always difficult. But it helps if you have a guide. I just saw a short write up on “How do you write a graphic design brief?” over at David Airey’s blog. It’s a good starting point if you are at a lost as to how to write your brief.

Depending on what you are actually trying to achieve, your brief can be as comprehensive as several pages long, or just a brief one-pager. The most important thing to remember is this: to keep marketing fun, ensure no one falls asleep reading your “brief”.

Some additional points from me to David’s excellent pointers:

• Be brief (duh!)
• Write clearly and simply, this is not a test of your vocabulary
• Use charts, tables, diagrams if necessary rather than go into a long description(a picture paints a thousand words)

Not much to add to an already excellent post. :)

[tags]brief, agency brief, advertising agency, marketing agency, graphic design, marketing[/tags]