Many of you who have followed the growth of photography has envied Kodak for dominating the scene and Polaroid its brief flash of brilliance. But photography today is far from dead. With the quality and cost of digital digital cameras becoming so much more compelling, even more photos are taken today than ever before!
Marketers take note! Here is an example of a product marketing innovation which I found to be really clever! Its a Digital Photo Frame! Why do I think this is clever? It is not a new “invention” but rather, employs an LCD panel, an SD memory card, and a remote control to create a digital photo frame. Each digital frame looks like a normal photo. The difference is, being a digital picture frame, you can actually save all your digital photos and show them off.
Here’s a picture of the digital photo frame which I ripped from their site:
The days when your homes are cluttered with endless books of dusty photo albums are over! Let these digital photo frames rule your homes!
They look like real photo frames, and you can now show off your photos in a slide show even! They even have photo frames in different sizes. For me, this is the way to go. I think it’s the remote control that sold me!
[tags]photo, digital photo frame, digital picture, digital camera, product innovation, marketing ideas[/tags]
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