Building Trust

Actually, if you pare it right down, what is marketing other than building trust?

In the end, what we are trying to do is to make people believe what we say about our products, its capabilities and that it is the best possible price. So people buy. Yvonne wrote a nice little piece on Building Brand Trust, which I think really hits it on the head. Marketing is not just about the folks in the marketing department. Or the sales people going out to visit customers. It is about everyone providing the best possible customer experience. So customers will keep coming back.

[tags]marketing, customer service, sales, brand, branding, brand trust[/tags]