I just came across this really interesting post by KEVIN. That post got me thinking. Not about prostitutes nor about the similarities with corporate live. Nope. Nothing like that at all.
When something new comes along, when there is an innovation; it usually isn’t the big boys who jump first. Sure, they have all the analysts, they do projections, they monitor the markets, their customers. They segmentise 9-ways to nowhere and they should be miles ahead of us small little entrepreneurs. But you see, innovation and creativity seems to be antithesis to large corporation.
Reading that post, I have hope. That individuals catch emerging trends better than large corporations. That small companies fueled by individual ambition and tenacity ride new waves better than large corporations. But then, I also have a sobering thought. Many entrepreneurs are so caught up with running their business, they have no time to spare. In fact, some have shunned the Internet, not wanting to be caught in its web of defeat, where companies are expected to give away everything for free and users are expected to well, be surfing.
In the end, it is up to you. As a society, as an economy, everything moves together. But that huge movement forward is made up of many small movements. It is not just the large corporates that move. The little guys create far more movement that they ever could. In fact, large corporations detest change. They cannot help it. It’s their nature. I don’t even need to prove it.
So, here is your chance. Your opportunity. Blogs, forums, web 2.0; these are all tools that you can use to help you grow your business. Tools to help give your marketing that extra boost. But only if you dare.
[tags]entrepreneur, large corporation, small business[/tags]
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