Marketing, when you get right down to it, is about building an unfair advantage over your competition. When both of you are selling the same thing, what differentiates you from the others?
Then, after you have created that differentiation, how would you make them remember you? One of the simplest, and most obvious way is to give them nice, interesting company promotional items. Better yet, make it fun and unexpected. I saw this ridiculous giveaway and I think that whoever takes it back is certainly going to remember you!
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[tags]gifts, corporate gift, marketing[/tags]
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