We all know that in marketing, top-of-mind recall is very important. So, sometimes, it is better to have a focused marketing approach rather than try to cover the whole world. In that way, not only will you be able to optimise your marketing dollars spent, the coverage will be so much better.
Take for example, Pay Per Click advertising. It covers the Internet. Now, by any measure, that is a pretty big space. But take a look at what Apogee Search has done by promoting their Houston SEO programs. By narrowing down the field, they can be so much more effective in their advertising efforts. Not only does it make promoting themselves easier, it also makes it more believable when they make claims about driving “qualified, targeted traffic”; since they obviously use the same techniques for themselves!
(sponsored)
[tags]SEO, PPC, online marketing, internet marketing, houston seo[/tags]
Leave a Reply