First the Dress, then the Person…

There is a saying in Hongkong, in Cantonese, that goes something like “… first respect the Dress, then respect the person.”

We live in a world where the superficial is usually more important than the substance. If you look successful, then in everyone’s eyes, you are. Dress up to climb up. There is a lot of talk about “meritocracy”, where people are supposed to be judged by their contributions and their skills, not by their pedigree or their looks. Nice theory. We all try to be fair.

But look at the bookshelves and the newstands, and you will see that dressing is important – very important. As a marketing professional, I am sure all of you realise that. I saw Kailani’s post on the “Little Black Book of Style” and thought, “There! Another book on dressing up!”

But then, when you think about it, those kinds of books do sell. People are looking for stuff like that.

[tags]style, fashion, respect, image[/tags]


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