There are different types of marketing and the approaches used can be so varied. But without a doubt, one of the most challenging and invigorating is marketing to the top end of the market. Sometimes called “high net worth marketing”, “luxury marketing” or name it by any other name; this is the ultimate segment for any business.
It is not easy. The luxury sector is not only a crowded sector, but the beau monde set are so pampered, even simple gifts like diamond earrings can be a complex and involved process. “Talk value” is of utmost important. If you see how whiteflash.com does it, each piece is almost wholly custom created. You are taken through a 3-step process where you define the size, color and clarity; followed by the cut you like; and finally, choosing the setting.
Short of walking into a High Street jeweler, this must be as good as it gets online. Passion has no price, and the premier marketer who understands and applies this online will ensure long term customers who will be their biggest promoters at major events.
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[tags]fine jewelery, diamond, diamond studs, loose diamond[/tags]
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