Consistent Marketing – Happy Results

I have lots of family functions and we all get together yearly for Christmas and New Year celebrations. That was when I discovered that we were a family of Nikon D80! I had one, my brother had one, my sister-in-law had one, and we gave one to my dad as his Christmas present. What a coincidence!

But I think this is more a testament to the marketing and positioning that Nikon has so successfully used over the years. They have a good selection of cameras to suit users at every level of competency. For me, I like best the ability to take clear photos with no fuss. This is one thing we like to remind all you happy marketers out there – be consistent in your marketing.

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[tags]digital camera, Nikon, photographs, photography[/tags]


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