Blog Marketing Continues to Develop…

Trend watchers tell us that the overall growth of blogs and posts appear to be hitting a plateu. But as the casual bloggers continue to come and go, the market for more serious bloggers continue to develop.

Take for example this new development in paid blogs – PayPerPost Direct. Most professional bloggers already know about how you can get paid to blog. But this is a field where there are many players, and not all of them actually pays. PayPerPost has always stood out as a professional partner. PayPerPost Direct now offers a whole new opportunity.

Most of the paid blogging opportunities have advertisers going through an intermediary. But more and more advertisers are looking at cutting out the cost and time required for such exercises and go direct to the bloggers. This is nothing new. But going direct to bloggers present problems of payment, delivery and quality. Hence, there is still a role to play for intermediaries like PayPerPost Direct and its competitors.

They help advertisers ensure that bloggers do their projects justice and help bloggers ensure that they do get paid for their assignments. What makes PayPerPost Direct different is its business model where more of the revenue is kept by the bloggers. At only 35%, PayPerPost Direct collects one of the lowest fees. Other reputable competitors collect as much as 50 – 60% of the revenues.

A simple example to illustrate: if you carried a badge on your site, to ask advertisers to give you an assignment, YOU are the one who generated that sales lead. If you had 2 of those badges at $200, what do you think the numbers will be like? With some of the others, the advertiser pays you $200 and pays the marketplace intermediary $100. Compare that to PayPerPost Direct where the advertiser pays you $200 and pays PPP Direct $20.

Another advantage of using PPPDirect would be the many benefits you get:

• Security
• Ease of Use
• Tax Reporting
• Marketing
• Credibility

So, for those considering going trying out for paid blogging and getting some direct business, you should check this out.
[tags]blog, blog marketing, paid blogging, internet marketing[/tags]