Is Marketing All You Need For Success?

I always say that marketing should be fun. Once you lose focus of the smiles, you will most likely lose focus on the success factors in your marketing campaign. But here is a very interesting question – is marketing all you need for success?

Most die-hard marketers will argue that marketing is the most important if not the only element you need for a successful business. But I would like us to take a moment and think about this. Think about all the really lousy marketing you have seen. Not about accidents like what you see IBM or Coca Cola get into once in a while, but really lousy marketing by companies. Then, think about how many of these really lousy marketing companies are still around. Be honest. There are many of them around. To run a successful business, it takes more than just clever marketing. I really hate to delve into the details of this, but suffice to say, there are areas of excellence that can make weak marketing a non issue.

Conversely, strong marketing does not mean immediate business success. Which brings me to this very interesting business course which I just came across – 7 Day Business Turnaround Kit by Mark Joyner. You know, business fail for many reasons; but the top reasons are: starting a business for the wrong reasons, poor management, and under-capitalization.

This course promises to radically change your business. Now, why would I even think about talking about a course like that? Because I had the opportunity to hear Mark Joyner speak at the recent World Internet Mega Summit Singapore 2007. His ideas and approach were very extraordinary. His perception of the state of business and the trends were unique. So, I do believe that if anyone can bring a radical twist to the age-old challenge of business turnaround, he can.

Anyway, there is a 7 day free trial, so there is no risk for this course. Do you need something to give your business that extra boost? Before changing your marketing manager, why not take a look at this course first.

[tags]business turnaround, business success, small business[/tags]